ARLINGTON, VA. – August 28, 2018 –The non-profit Partnership for Food Safety Education (PFSE) is pleased to release new The Story of Your Dinner consumer food safety tools in time for National Food Safety Education Month with the support of Ardent Mills, Cargill, Costco Wholesale, and the Frozen Food Foundation. The Story of Your Dinner supports families in having safe, fun and tasty meals at home.
“We’re working to integrate safe food handling with the fun of making meals and snacks at home,” said Shelley Feist, PFSE executive director. “We’re very appreciative of these sponsors for helping us educate people about the food safety chain of prevention and the individuals’ role in that chain of prevention.”
Over the past two years, The Story of Your Dinner has earned nearly 500 million consumer impressions. This year, the campaign launches on September 4, in time for Family Meals Month and National Food Safety Education Month in September.
The Story of Your Dinner campaign includes highly-shareable materials for consumers, the food industry and the Partnership’s active network of 13,000 BAC Fighters. The network of health and food safety educators — including dietitians, cooperative extension specialists, caregivers, and public health officials — delivers food safety education to millions of people in the United States each year.
Materials for this year’s program, include:
- An educational video exploring the “chain of prevention” – from the farm to manufacturing to retail and to the family dinner table.
- Recipe videos and printable recipe cards developed by leading food bloggers, who reach approximately 113,000 people each year:
- Hawaiian BBQ Chicken Sheet Pan by Creative Bite
- Italian Chicken Skillet by Family Food on the Table
- Pumpkin Chocolate Chip Cookies by The Seaside Baker
- Slow Cooker Mexican Lasagna with Barbacoa Beef by The Crumby Kitchen
- Two recipe videos and printable recipes cards developed by Partnership for Food Safety Education:
- Educational infographic on baking safety and graphics for dissemination through social media and digital platforms.
- Interactive games and downloadable activity sheets for kids that make learning about food safety fun.
- Social media posts and activities including a quiz.
- Facebook Live with prizes hosted by best-selling cookbook author and food safety expert Toby Amidor on Thursday, September 27 at 4 p.m. ET
- #StoryOfYourDinner Twitter Party on Thursday, November 8 at 4 p.m. ET.
“One in six Americans get sick with a foodborne illness each year. We can improve this statistic when we come together to reduce foodborne illnesses,” said Kathy Means, PFSE Board chairperson and Produce Marketing Association vice president of demand creation and consumer affairs. “A great benefit of The Story of Your Dinner is the chance for industry to be part of the solution on raising visibility around the simple steps to getting a safe meal on the table. We’re honored to work with such an inspiring group.”
For more campaign information and resources, visit StoryOfYourDinner.org.
About the Partnership for Food Safety Education
The non-profit Partnership for Food Safety Education is the originator of science-based food safety messages and the national leader in developing and disseminating information around the linkage of food safety consumer education with positive health outcomes. Food safety and health educators, and consumers, can download free food safety education information from the Partnership’s website at http://www.fightbac.org/. The Partnership is the creator and steward of the popular Fight BAC!® national food safety education campaign.
The Partnership is supported by Cargill, ConAgra, Food Marketing Institute, NSF International, the Produce Marketing Association, Tyson Foods and McDonald’s Corp., Meijer Inc., and the National Pork Board among other leading industry associations, professional societies in food science, nutrition and health and consumer groups.
About Ardent Mills
Ardent Mills is the premier flour-milling and ingredient company whose vision is to be the trusted partner in nurturing its customers, consumers and communities through innovative and nutritious grain-based solutions. Ardent Mills' operations and services are supported by more than 40 flour mills and bakery-mix facilities along with a specialty bakery, Ardent Mills Innovation Center and Mobile Innovation Center, all located in the U.S., Canada and Puerto Rico. Deeply rooted in communities throughout North America, Ardent Mills is headquartered in Denver, Colorado, and employs more than 100 certified millers, supporting thousands of local jobs and contributing billions of dollars to local economies. To learn more about Ardent Mills, visit ardentmills.com.
Cargill provides food, agriculture, financial and industrial products and services to the world. Together with farmers, customers, governments and communities, the company helps people thrive by applying its insights and 152 years of experience. Cargill has 149,000 employees in 70 countries who are committed to feeding the world in a responsible way, reducing environmental impact and improving the communities where they live and work. For more information, visit Cargill.com.
About Costco Wholesale
Costco currently operates 736 warehouses, including 511 in the United States and Puerto Rico, 97 in Canada, 37 in Mexico, 28 in the United Kingdom, 25 in Japan, 13 in Korea, 13 in Taiwan, eight in Australia, two in Spain, one in Iceland and one in France. Costco also operates electronic commerce web sites in the U.S., Canada, the United Kingdom, Mexico, Korea and Taiwan.
About Frozen Food Foundation
The Frozen Food Foundation exists to foster scientific research, public awareness and industry education regarding the nutritional, safety and societal attributes of frozen foods for the benefit of the common good. The Frozen Food Foundation is affiliated with the American Frozen Food Institute. To learn more, please visit http://www.frozenfoodfacts.org/.
Holly Jefferis, FLM Harvest