The plant-forward mindset of today’s consumers
The plant-based market is trending and expected to continue to grow because of consumer preferences, including
of U.S. consumers report trying to consume protein from plant sources Source: IFIC |
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of consumers said plant-based alternatives should be available everywhere Source: Datassentials, 2021 |
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of U.S. consumers prefer a combination of different protein sources Source: Healthfocus International |
Category | Sales (2020) | % Growth (past year) |
---|---|---|
Meat Alternatives | $1.4B | 43.3% |
Frozen Meals | $520M | 28.5% |
Protein Powder | $292M | 9.6% |
Source: 52-WEEK Calendar year ending December 27, 2020. Row data commissioned from SPINS powered by IRI and coded by PBFA and GFI.