Understanding opportunity in the baking aisle

Ardent Mills is here to help you stay on top of the trends in the baking aisle and beyond. As a leading co-manufacturer and ingredient partner for national brands and private labels, we have deep knowledge of the flour market. Recently, we conducted a large-scale study of flour shoppers 18 years old and older and analyzed the data for you – so you can understand what's driving flour purchases.

In this report, you’ll find out:

  • What's driving gluten-free flour purchases
  • What characteristics make up the gluten free flour shopper
  • How you can meet gluten-free flour shoppers' needs at the shelf

Fill out the form below to get our report on what’s happening in the baking aisle.

1Ardent Mills Proprietary Research

From gluten sensitivities to dietary mainstream: 50% of all gluten-free shoppers purchase for general wellness, not a medical diagnosis1
GLUTEN-FREE SHOPPERS ARE EAGER TO INNOVATE: THIS GROUP IS READY TO LEARN ABOUT EMERGING GLUTEN-FREE FLOUR PRODUCTS1